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The View from the 17th Floor Oppenheimer Wolff & Donnelly |
| From the seventeenth floor windows of St. Paul's First Bank building, where the Oppenheimer Wolff & Donnelly law firm has its offices, you can see almost the entire community in which the firm conducted its business for its first century or so. Now the world has changed for Oppenheimer Wolff & Donnelly. Founded in 1886, the once distinctly St. Paul firm is now a distinctly national and international law firm with offices reaching from Minneapolis to Brussels. Its lawyers are scattered across the globe, speaking a dozen different languages and practicing types of law, such as environmental, job discrimination, and sexual harassment, that didn't exist twenty-five-much less 111-years ago. | ![]() |
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One of these early firms was Lawler and Durment, the seed from which the Oppenheimer Wolff & Donnelly law firm would grow. Daniel W. Lawler and Edmund S. Durment arrived in St. Paul in 1884 and 1885, respectively. Young, not long out of law school and newly admitted to the Minnesota bar, they wasted little time forming a law practice. Lawler was a Yale graduate admitted to the bar in 1884, who served briefly as an intern in the office of Judge Thomas Dillon O'Brien. Durment had graduated from law school at Columbia University (now George Washington University) in Washington, D.C. |
![]() Daniel W. Lawler. Photo from The Mayors of St. Paul -- 1850 - 1940, Ramsey County Historical Society Archives. |
They established Lawler and Durment in 1886, the same year two other St. Paul institutions, Macalester College and the St. Paul Winter Carnival, were founded. The firm's earliest existing record is a hand-written title opinion - dated April 30, 1887, and signed by Lawler and Durment. In 1894, the firm added Horace Bigelow, and it became Lawler Durment and Bigelow. | ![]() Edmund S. Durment. Photo from Oppenheimer Wolff & Donnelly archives |
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The railroad industry did more man transport potential lawyers to St. Paul. From the beginning, the railroads and the law firm provided each other with opportunities for business and jobs. Lawler left the firm in 1893 to become general counsel for the Chicago Great Western Railway. From the beginning, the firm's members were involved in political and civic work, Lawler serving as mayor of Paul, and Durment as state senator -1922. The firm became Durment and Moore (Bigelow presumably having departed) when Albert R. Moore joined the firm in 1900, and then Durment Moore and Sanbom when Bruce W. Sanbom joined it. Moore, a University of Minnesota law school graduate, played an important role in the receivership proceedings of the Chicago Great Western Railway. Although it had been a substantial and expected "silk stocking" law firm for several years, the real beginnings of the law' firm arguably were in 1913, when William H. Oppenheimer joined the partnership. Will Oppenheimer put his imprimatur on the little firm so indelibly that not even incredible growth, major changes in the law, in the firm itself, and in technology have entirely erased it more than eighty years later. |
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Oppenheimer was born in Texas on November 4, 1883, and brought to Minnesota by his parents when he was six months old. He graduated from the University of Minnesota Law School in 1904 at the age of twenty, too young to be admitted to the bar. He went to work as an editor for Keefe Davidson Company, a publisher of law books that was founded as a West Publishing Company competitor by John West after a major rupture between family members. (It later went out of business.) Oppenheimer quickly gave promise of his abilities by rewriting a standard treatise on negotiable instruments. He was admitted to the Minnesota bar on November 4, 1904, his twenty first birthday and the day on which Theodore Roosevelt was elected president of the United States. A year later Oppenheimer earned a master of laws degree from the University. |
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In 1906 Oppenheimer opened a solo practice in the Globe building, but in 1913 Moore and Durment invited him to become their law partner. According to Will's son, James, the three men met at Alverde's, a downtown St. Paul restaurant, for lunch to talk over the proposition. Durment wrote on the back of a menu how he thought the net profit percentages should be split and folded. Moore and Oppenheimer did the same. When they unfolded their menus, they were identical. "Dad said that was the biggest argument the three of them ever had," said Jim Oppenheimer. |
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| Three important additions to the
firm came in the next few years. Frank D. Hodgson and Charles C. Haupt,
then United States district attorney, joined the firm in 1915, and
George Petersen, who had been in the legal department of the Chicago and
Northwestern Railway, joined it in 1917. Hodgson's path had been
a little more winding: He received a bachelor of arts degree from the
University of Minnesota in 1907. He taught mathematics and science in
the public schools in Wisconsin and Minnesota before entering Harvard
Law School, where he received his law degree in 1914. A profound student
of literature and an avid reader of poetry, Hodgson also read
extensively in math, science, and astronomy, later was president of the
board of Hamline University, and even found time to write light verse.
World War I broke out in 1914, and Prohibition took effect in 1920, but major personal changes, not cataclysmic events, threatened the existence of the firm. In 1915 Durment became too ill to practice, and in 1916 he died. In 1917 Haupt was appointed to the Ramsey County bench and Hodgson took a leave to serve with the YMCA in Europe. Moore died suddenly in 1921. Moore and Oppenheimer were extremely close. Jim Oppenheimer remembered that his father awoke one morning and told his wife, "Albert Moore is dead." Later that day, a cable arrived from Paris that told of Moore's death. |
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Will Oppenheimer, still in his thirties, suddenly found himself almost alone. No matter how energetic and talented, he and Hodgson could not handle the firm's business. The firm needed competent lawyers with "gray hairs," said David C. Donnelly, a former partner; law practices in those days had to have at least some mature partners. More Lawyers Sign On Montreville J. Brown was a tall, Lincolnesque, "stunning" man, an athlete at the University of Minnesota, and the son of Calvin Brown, then chief justice of the Minnesota Supreme Court. He earned both his academic degree and his law degree in 1909 from the University of Minnesota, pitched varsity baseball for all four years of his undergraduate career, and was captain of the team in 1906. Monte Brown "would come over and try to teach me how to pitch when I was a youngster," Stan D. Donnelly, Jr., son of Stan D. Donnelly, recalls. After some years in private practice, Brown became Bemidji city attorney, assistant attorney general of Minnesota, and a member of the Minnesota Securities Commission. He helped create, then served as general counsel of, the Minneapolis-St. Paul Metropolitan Airports Commission (MAC). He was a big man, and quiet, said Gordon Shepard, a former partner who worked closely with him. "He was a very good lawyer but he didn't have the political connections; he was really his own man." |
![]() Ignatius Donnelly |
The other new member of the firm, Stan Dillon Donnelly, was the grandson of Ignatius Donnelly, the "Sage of Nininger," who has been described as "the most colorful, many sided and paradoxical personality ever to figure in the state's history." Lawyer, politician, gifted orator, author, and eventually an agrarian radical, Ignatius Donnelly arrived in Minnesota from Philadelphia in 1856, was twice elected lieutenant governor and served several terms as a representative to Congress. He dabbled in Shakespearean scholarship and wrote a number of popular novels. |
| Ignatius Donnelly's son, Stanislaus James Donnelly, bom in 1860, was also a lawyer and a great orator but never part of the Oppenheimer law firm. It was Stan J.'s son, Stanislaus Dillon Donnelly, who would be the first to engrave the Donnelly name into the firm's history. Bom in 1888, Stan D. Donnelly was admitted to the bar in 19 1 0. He practiced for a time with his father under the name of Donnelly and Donnelly, until his father died of influenza in the epidemic of 1918. He then practiced alone until 1925, when Oppenheimer met his conditions for be coming a partner. He remained with the firm until his death in 1948*. |
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Stan D. Donnelly was a graduate of the St. Paul College of Law (now William Mitchell College of Law), and clerk to Judge Thomas D. O'Brien in 1909 and 19 1 0. He was admitted to the bar in 1910 and achieved a solid reputation as a trial lawyer while practicing law with his father. He briefly formed a partnership with Warren Newcombe, then met Will Oppenheimer while trying the case of United States v. Bigelow. Herbert Bigelow was chief executive officer of Brown and Bigelow, a St. Paul playing card and calendar manufacturer. The 16th Amendment establishing the federal income tax had taken effect in 1914, but Bigelow had not "bought into" the concept of paying taxes, and he ignored the law. The federal government brought suit in the first such case in the country. It was prosecuted in the Old Federal Courts Building in 1924. Bigelow hired Will Oppenheimer as his lawyer. Bigelow's treasurer hired Donnelly to defend him. Bigelow was convicted and sent to Leavenworth Federal Prison. Donnelly's client was acquitted. Oppenheimer argued for clemency for his client, and the judge agreed. Oppenheimer was concerned for the welfare of his businessman-client in the rough surroundings of Leavenworth. Every prison, he learned, has one prisoner with the power to protect others. At Leavenworth, that was Charlie Ward, who had fought with Pancho Villa on the Mexican border and had been arrested, allegedly for drug smuggling, although Ward claimed someone had planted the drugs. Oppenheimer arranged for Ward and Bigelow to share a cell. After Bigelow was released two or three years later, he hired Ward as his chauffeur. Ward was intelligent and ambitious and worked his way up in Brown and Bigelow. When Bigelow died in a canoe accident in northem Minnesota in September, 1933, questions were raised about the accident. Although the bodies of Bigelow and his female companion were found, the body of the guide hired to lead their little party was never found. |
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Will Oppenheimer and Richard Lilly, president of the First National Bank of St. Paul, were named executors of Bigelow's estate. They selected Ward to run the company. The company prospered and Ward became a grateful client-so grateful that when Jim Oppenheimer was a $400-a-month associate, Ward made him a Christmas present of $5,000. In the course of the Bigelow trial, Will Oppenheimer and Stan Donnelly had developed a high regard for each other. Oppenheimer tried to persuade Donnelly to join him in the firm. He had excellent reasons to want Donnelly: Oppenheimer needed a good trial lawyer and Stan Donnelly had a reputation that rivaled that of his father, Stan J., and grandfather, Ignatius, both known as 11 mighty orators." In earlier years, Donnelly had hired out to small-town attorneys who did not like to try cases. He was a tremendously talented trial lawyer, said David Donnelly. Immaculate and elegant in dress and behavior, Donnelly's booming voice and great presence had impressed "Mr. O," who told David Donnelly that his father was "the greatest trial lawyer I ever saw." |
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Oppenheimer also wanted Donnelly because of his prominence among the leaders and politicians of the Irish community (sometimes called the "Irish Mafia"). The firm then was "deliberately ecumenical," David Donnelly said, and partners tended to reflect the varieties of religious experiences in St. Paul: Episcopalian, Jewish, Catholic, Methodist, Presbyterian, Baptist, Congregational. Stan Donnelly was a Roman Catholic with an occasional cavalier approach to the rules. The partners often gathered at Alverde's for lunch. Alverde's specialty was a hot roast beef sandwich. One Friday, Donnelly went in there with his partners, who all ordered hot roast beef sandwiches. Stan asked the waiter, "Do you have any whale meat?" No. "Do you have any shark meat?" No. "Lord knows, I tried," said Donnelly. "Bring me a roast beef sandwich." Donnelly turned down Will Oppenheimer's offer once, but several years later agreed to join the firm only after Oppenheimer had met his list of conditions: Donnelly would be a full partner; he would get the same percentage of the profits as Dickson, Baer, and Brown, and he would take off the entire month of July to spend with his family at their cabin at Lake Bemidji, plus every Wednesday to golf. In addition, he would take off two weeks for serious golfing and, since every summer weekend he drove up to Lake Bemidji (then an eight-hour drive), weekend work was impossible. Will Oppenheimer, whose firm's restrictive vacation policies reflected his own reluctance to take a vacation, agreed to the terms, bringing about a sea change in the firm's approach to leisure time. After that, said Vicenta Donnelly Scarlett, the oldest child of Stan D. and sister of Stan D. Jr., David, and another daughter, Deborah, Oppenheimer became the law firm to work for. (Jim Oppenheimer remembered that his family took a trip every August. Planning a European vacation for the summer of 1939 shortly before Hitler invaded Poland, Will Oppenheimer first checked with someone "very high up in the State Department," who asked him where he would be on September 1. Since the Oppenheimers would be back home by then, the official said the trip was safe. The goverment knew there would be a war, but that it would not start until September.) With the addition of Monte Brown and Stan Donnelly, the firm name became Oppenheimer Dickson Hodgson Brown and Donnelly in 1925-a name the receptionists had to repeat each time the phone rang. As children, Vicenta Scarlett and her friends would dial the firm number just to hear the receptionist say the name. One receptionist, perhaps tiring of the game, would sometimes simply answer "Zoo." By 1925 Oppenheimer Dickson Hodgson Brown and
Donnelly, with its five partners, was the second-largest practice in St.
Paul, second only to Doherty Rumble and Butler. Although the numbers
have changed drastically, the firm has kept that status; it is now third
largest in the state and one of the largest in the nation. |
![]() Benno Wolff |
In the early years, it grew slowly. When Benno Wolff graduated from the University of Minnesota law school and passed the bar in 1927, the only place he wanted to work was the Oppenheimer firm "because I thought 'Mr. O' was running a top law firm, and he was a business-oriented lawyer." He applied nowhere else. He claimed he got the job by "camping out on the doorstep." At that time, both Oppenheimer and Doherty Rumble and Butler were located in the old Merchants Bank building. One day, one of the Doherty partners saw Wolff hanging around the door, and asked what he was doing there. "'I'm applying for a position with Oppenheimer.' 'Well, if they don't take you, you'd better come around and see me,"' said the attorney. |
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In those days, law firms didn't recruit. "You got your own job," said Wolff, although he had a contact through his father, also a law school graduate but a lifelong employee of First National Bank of St. Paul and friend of Richard Lilly, the bank's president and an Oppenheimer client. But Wolff had more than persistence and a contact. He had been notes editor of the Law Review at the University of Minnesota, "a big job then," said Wolff, where every citation had to be checked. Oppenheimer had read some of Wolff's articles, and also was aware that Wolff was a member of the Order of the Coif, an honorary legal society. He hired Wolff in 1927 for $50 a month. First, however, the young lawyer decided to spend several weeks in the North Woods, in the company of a few other young men. Weeks later, the campers stopped at a friend's cottage on White Iron Lake, beyond Ely. A telegram from Oppenheimer awaited Benno; he wanted "to know if I was ever coming to work. I hotfooted it down there, then." That six weeks seemed to suffice Benno Wolff for most of his lifetime. "I always thought that the best vacation Benno ever had was here at the office," said Gordon Shepard. Moving Up Wood R. Foster had served as a summer clerk for the firm in 1933, while he was attending the University of Minnesota Law School, and in 1936 he became the finn's eleventh lawyer. Foster provided general services for individual and corporate clients, and when profit sharing, pension, and incentive compensation plans came on the scene, he became a specialist in those areas. (He became a partner and retired to of counsel status in 1981.) The letterhead still read Oppenheimer Dickson Hodgson Brown and Donnelly. In addition to the five partners, there were six associates, plus five secretaries, one bookkeeper, one receptionist, and a clerk/ messenger. Another name was added to the roster when Robert F. Leach joined the firm in 1935. He had graduated from Carleton College in 1931, from Harvard Law School in 1934, and briefly practiced law in Chicago before joining Oppenheimer as an associate. He became a partner in 1949. Leach was a "superb" athlete who played golf, baseball, squash, racquets, and basketball "effortlessly and with great skill," according to a Minnesota Bar Association memorial. Business and the Law Oppenheimer was skilled at estate work, and not infrequently that led to his becoming counsel to, and in some cases, a board member of, many of the city's leading business firms. From the 1920s to the 1950s, he built a base of corporate clients, many of whom remain on the roster today. He served as general counsel and corporate officer to a veritable "who's who" of Minnesota business: Blandin Paper Co. of Grand Rapids; Brown and Bigelow; Economics Laboratories (now Ecolab); the Golden Rule, Field Schlick, and Schuneman's department stores; Northwest Publications; Lampert Lumher; J. L. Shiely, and St. Paul Companies. In those years, most of these companies gave all of their legal business to the Oppenheimer firm. Will Oppenheimer was "great with clients," said Benno Wolff. "When a client came in, he would swing into action-calling in his secretary, dictating memos and letters, getting things moving right now, not next week." He also had infinite patience with clients, said Tom Kane, a partner and former managing partner. One client, a widow, accompanied her late husband's body, which had been placed in a sarcophagus, across the Atlantic several times seeking a suitable final resting place. Oppenheimer led her to a beautiful location overlooking the confluence of the Mississippi and Minnesota rivers for a grave site. Although it was a sunny, beautiful day, the widow sal 'd, "I think he'll be cold here." And Oppenheimer patiently helped her continue her search. Generalists All "I was the first lawyer in the firm who had had a course in securities law in law school," said Jim Oppenheimer, Securities law had just started in 1933 during the Depression, "so when the firm started to get into securities work, I was it, because I'd had that course." His work focused mainly on corporate and tax work, securities, and mergers and acquisitions. "I'm probably one of the last surviving generalists," said Charles Levenberg, who joined the firm in 197 1, after graduating from Harvard that same year. He now represents Andersen Corporation and Children's Health Care Hospital (formerly Children's Hospital). Their relationships with the Oppenheimer firm "were established long before I was born," he said, and they are something of an anomaly. "I act as a general counsel," said Levenberg. Since the 1980s, in particular, specialization has been the name of the game in the law field. In the earlier years, the newer lawyers took turns at such routine tasks as examining abstracts and titles for house closings and preparing for trials. Although the younger lawyers did work assigned to them by the older lawyers, "we didn't just spend the time in the library," said Gordon Shepard. "The senior lawyers would call in the younger lawyers when they were talking with clients," providing them with superb training and mentoring experience. And in the days when the firm had only twenty-five members, the entire group of lawyers would meet about once a week and go over what everyone was doing, share information, determine together how to handle matters. Oppenheimer was not a litigation firm as such, said Lareau, "but we did all kinds of litigation. I found myself in court pretty quickly." So did Benno Wolff, who worked on his first jury case with Monte Brown in the 1930s, representing Villaume Lumber Company in a foreclosure. When it came time for the final arguments, Villaume wanted the more-experienced Brown to present the arguments. Brown said no, Wolff would do it. Wolff argued the case and won a judgment from the jury, even though it was the middle of the Depression and juries generally favored the defendant in foreclosures. Wolff received $7,000 in Minnesota Mining and Manufacturing (now 3M) stock in lieu of cash. Wolff asked Villaume what he should do with it. Villaume said, "Sell it!" Then, as now, everyone worked hard. "We worked many a Sunday and many a Saturday," said Wolff. "We worked all the time. Every now and then we'd say, 'We've had enough of this for a while, let's go see a Laurel and Hardy movie."' Despite the work ethic, the atmosphere was disciplined, but also informal, said Shepard. Will Oppenheimer "was very cognizant of family problems." One of the most understanding of people, he "looked at you through your eyes." Oppenheimer was an enlightened employer who personally welcomed every new employee, explaining that the firm had a "family" atmosphere. The lawyers tended to live in the same St. Paul neighborhood, play golf together, commute to work together, and socialize with each other. Their children attended the same schools and frequently were friends. They grew up with the firm, and occasionally went down to the office with their fathers on weekends, or dropped in for a supply of legal tablets and pencils for school. The partners mined for business prospects among their fellow alumni, business acquaintances, religious associates, and neighbors. David Donnelly, as a young lawyer, often rode home with "Mr. O," picking up nuggets of knowledge along the way. A Generous Manager He was a generous manager. He paid clerks $25 a month in the 1930s, and even paid new associates, when many law firms did not because they were being trained. In 1936 Oppenheimer paid a new associate $50 a month for the first six months, $75 a month for the next six months, and $100 a month until a good review entitled him to a raise. He also made sure employees received a share of the profits. Every Christmas a set routine was followed that involved, first, each partner signing, in order of seniority, a Christmas card for each secretary. The card contained a bonus. And every year, as Oppenheimer presented each card, he said, "I was opposed to this, but my partners outvoted me." He had strict rules, Wolff remembered. A partner couldn't get an advance from the bookkeeper. "If one partner takes a dime out of the place, the other partners will immediately get the same," said Wolff. "He wasn't going to have these accounts shorted." At the time, the entire take of the firm was probably about $80,000 a year. 'Don't Say No' Charlie Ward had a reputation as a man to whom no one said no. But Jim Oppenheimer did. Brown and Bigelow had acquired Western Lithograph in Califoria in the 1940s, and Oppenheimer flew out with Ward and several of his executives to close the deal. Ward had rented the beach house of a movie star for the weekend after the closing. Oppenheimer said no to Charlie Ward and went home. He rose in Ward's esteem for that no. Community Activitists A number of the partners found time to do a multitude of other civic and community work. Stan Donnelly, Monte Brown, and James L. Walsh were among the many who taught at William Mitchell and other colleges and universities. Jim Oppenheimer served on the board of the Mental Health Association. Robert Leach served as a deacon and Sunday School teacher and helped set up the United Fund. Edwin Baer was president of the Science Museum, and on the Neighborhood House and Mount Zion Temple boards. Will Oppenheimer was a founder of the St. Paul Rotary Club. Benno Wolff built a temple. He was president of Mount Zion congregation for three or four years in the 1950s, during which time the congregation built its temple on Summit Avenue. Wolff was not just a fundraiser and planner, however, but was on-site, trying to keep the contractors and cement mixers happy and productive at a time, in the postwar period, when materials were still in short supply. He once appealed to Senator Hubert H. Humphrey to get the builders some steel. "I built that temple," said Wolff, "during which period of time my wife used to say 'he's practicing law on the side'." 'Rebuilder of St. Paul' For some twenty years, Will Oppenheimer did much more than that. The plan to replace the old St. Paul City Hall and Ramsey County Courthouse and improve the entire riverfront esplanade, now known as Kellogg Boulevard, never traveled an easy road. A somewhat premature bond issue was proposed in 1927 and defeated, partly with the help of a group of businessmen who had emerged from a nationwide reform movement to clean up the nation's cities. This group became the United Improvement Council, which played a major role in the rehabilitation of downtown St. Paul. Both Leach and Will Oppenheimer were active in the council. The council suggested a more thorough study followed by solid, detailed recommendations. After the council carried out its study and made its recommendations, the issues were put to a vote in 1928. This time the bond issue won by an overwhelming majority, but despite the popularity of the proposals, the project nearly died several times over several different issues and problems, including the selection of the site for the combined City Hall/County Courthouse. Oppenheimer, head of the commission, persuaded a legislative Conference Committee to agree to let a nine-member commission made up of district court judges select the site. The commission also would select the architects, which occasioned more controversy over whether to hire local or nonlocal talent. The commission finally hired Holabird and Root of Chicago and Thomas Ellberbe & Company of St. Paul to design the structure. The nine commission members were unanimous on two points, said Oppenheimer: "The building to be constructed should be of a dignified office type, and second, should be planned from the inside out; that as a tailor makes a suit to fit the individual man, so the building should merely be the garment, as it were, covering and fitting the framework and needs of the governmental functions to be housed therein; that buildings not so planned, while beautiful to look upon, were all too frequently impractical, unsuited to carrying on of governmental functions efficiently and did not take proper cognizance of the future." Meanwhile, the stock market crashed in 1929, propelling the country into the Great Depression, and "political, financial and aesthetic debates" continued to dog the project, including the commission of the huge onyx sculpture that now graces the building's Memorial Hall. |
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The riverfront project also went forward. Third Street, as it was then called, was cleared of all buildings on the river side (many of them run down), widened from fifty-three feet to a broad boulevard, and renamed Kellogg Boulevard in honor of Frank B. Kellogg, former United States Senator from Minnesota, Secretary of State, and negotiator of the 1928 Kellogg-Briand Pact outlawing war. |
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The Crash of '29 Howard Kahn, editor of the St. Paul Daily News, began a reform campaign by running prominent, larger-type editorials across the top of the newspaper's front page. After one particularly blistering editorial, Mayor William Mahoney summoned Kahn to his office to produce proof that the crooks he had named were being afforded asylum in St. Paul. O'Connor was present, as was Will Oppenheimer, Kahn's lawyer. "Oppenheimer told the mayor that his client would agree to cooperate in a properly constituted judicial process, but not a one-sided star chamber proceeding," according to a newspaper article by Lawrence Platt. This so incensed the mayor that he ordered O'Connor to arrest Kahn on the spot. O'Connor, apparently swayed by Oppenheimer's rhetoric, declined to do so. Hearings were set, but somehow the mayor's office always delayed them and finally they just drifted away. In 1934 Mahoney was defeated by about 100 votes, perhaps due to Kahn's editorials. - Benno Wolff also took part in the city's cleanup. He was active in the Junior Chamber of Commerce, which was a force behind the reform movement. As part of his pro bono work, he helped draft the city charter amendment that took the appointment of the chief of police out of politics. It was passed in 1936. Cases and Clients Oppenheimer once had the unusual task of resurrecting "Christ" from the tomb to sign a contract. Morris Guest came to St. Paul to produce a passion play in the city auditorium. Everyone bad signed the contract except for the man playing the part of Christ. Guest needed the contract; it was I I p.m., and he had to catch an 11:20 train. Although the play was in progress, the curtains were lowered and trumpeters were sent out to blow a fanfare; while they created this diversion, Oppenheimer and Guest dashed in, took "Christ" out of the tomb, unwrapped the sheet, had him sign the contract, wrapped him up, and tucked him back into the tomb. Guest caught his train. Will Oppenheimer made legal history when he caused the Wisconsin Supreme Court to unanimously reverse an earlier unanimous decision. St. Paul Fire and Marine Insurance Company was writing bonds for Wisconsin taverns when the Wisconsin legislature passed a law requiring all liquor establishments to serve Wisconsin cheese. If the taverns did not, the bonds would have to be forfeited. Millions of dollars in fines could have been collected. The Wisconsin Supreme Court unanimously upheld the law. After hearing Oppenheimer's argument challenging the law, the Supreme Court unanimously invalidated the law. St. Paul Fire and Marine was so grateful that it sent "Mr. O." a signed blank check and told him to fill in the amount. Times Change Attorneys would meet to discuss a major bill, and lawyers and clients often would sit down together to discuss a bill, Jim Oppenheimer said. There were no fixed hourly rates. Clients were billed $5 to $15 for abstracts and title opinions, which could take from two to three days of meticulous work to complete. Occasionally, in earlier years, lawyers were paid in land. The big old ledgers with their tidy, old-fashioned double entry method of accounting reflected the painstaking and often cumbersome work of the bookkeeper. If he or she ran out of space, a note directed the reader toward another page at the back of the ledger. Great progress was made, said Benno Wolff, when the staff developed a time sheet that had glue on the back of it so that the bookkeeper could snip the individual items with a scissors and paste them on a sheet. For many years, every secretary took shorthand. The lawyers either dictated to the secretaries or wrote everything out in longhand and gave it to the secretary to transcribe and produce the draft. "If the secretary was busy, we typed our own letters," said Wolff. Copies of everything had to be made. Durment and Moore made letterpress copies, Wolff said. The only way to make a copy of an original letter, which was in a blue ink, was to wet or sponge the letter, place it firmly against a sheet of thin tissue paper, and clamp down. This left an impression on the tissue paper. "That's the way we kept all our title records and books." Later advances included using carbon paper to make multiple copies, which entailed careful erasing of each copy before making corrections. The firm's first wave of high tech probably came about because of First Trust Company's use of the Dictaphone, said Wolff. The Edison "phono-disk" was universally disliked by attorneys and secretaries, who preferred taking dictation by shorthand. Young attorneys were not assigned secretaries, so they used the machines. The Dictaphone had a rubber tube into which one dictated, recording on a quarter-inch hard rubber disk. To erase something, the rubber was shaved off. Although the Dictaphone could be stopped, it couldn't back up to redo something. The first copy machine was a 3M Thermofax. The paper was heat-sensitive, and if laid on a radiator would turn black. The next copier was a Kodak that involved chemicals-"messy but efficient," said Wolff. The firm had a small library. But "you were on your own," there, he said. There were no trained librarians. "We didn't have paralegals. We did our own research," said Jim Oppenheimer. Obviously, there were no computers to make instant, sweeping searches of entire sets of databases. Help for Young Firms "Which twin has the Toni?" was the well-known slogan of another company the Oppenheimer firm helped launch. The Toni Company was founded in St. Paul in the 1940s as the first home-permanent wave company in the country. The product was developed originally for beauty shops, but a conflict arose when one contingent of the business, whom Wolff represented, began selling it to the home market. After the other side sold out, Toni products were marketed only to homes. In 1948, Procter & Gamble became interested in buying Toni, and Wolff and another attorney went to Cincinnati to negotiate. "They wanted certain assurances about patents and I didn't know if we had a deal or not," Wolff recalled. On their way back, the two attorneys received a message from the Gillette Company, so they stopped at the Palmer House in Chicago to talk to Gillette representatives. By the time the two left, they had a deal, said Wolff. "The sale made history for those days, because it involved a cash payment of about $12 million to the family selling it. A contingency was attached providing that if the earnings reached a certain level, Gillette would pay the family another $8 million. "It paid out about $20 million in two years," Wolff said. "It was that good a business." Oppenheimer charged $60,000 in legal fees, and Wolff remembered his bonus was $15,000. He used the bonus to buy his wife, Gertrude, a washing machine, dryer, mangle, dishwasher, and disposal (which also involved upgrading the plumbing in the house). "She was thrilled," said Wolff. Probably the most significant start-up company in Oppenheimer history was Control Data Corporation. Robert Leach would be chief counsel for the company and lead a group of lawyers in the huge Control Data lawsuit against IBM, as will be described later. The MAC Will Oppenheimer wrote the enabling legislation that created the MAC in 1943. Montreville Brown became MAC general counsel and served in that capacity until shortly before his death. He conducted all major litigation, including eight appeals to the Minnesota Supreme Court involving the constitutionality of the MAC law. (Brown conducted eighty-four court appeals in his lifetime, with "69 wins and only 15 losses," which, as a former varsity baseball star, he translated into a batting average of .821). "Monte Brown developed all of the MAC early cases," said Benno Wolff, "and I worked on many of them." So did Gordon Shepard, who became the firm's tenth lawyer in 1939 after graduation from Yale and admission to the bar. Shepard's career was interrupted when the United States entered World War 11, and the young lawyer found himself in France and then Burma with the Office of Strategic Services (OSS). When he returned home in 1945, he began to help Monte Brown with the MAC legal work. "I worked with him until he retired," said Shepard. "From 1950 on, until I retired, I did the legal work for the Airports Commission, with assistance from dozens of Oppenheimer attorneys." The two of them dealt with real estate issues involved in expanding the airport, said Shepard. Much of the MAC work was landlord/tenant activity, with the shops in the airport and the various organizations using it, and, as always, "the problem of noise." Once when a case involving noise at the airport was being argued at the Minnesota Supreme Court, the court retired to discuss the issue among themselves. A few minutes later, a Northwest Airlines plane flew over, and the justices had to call a temporary halt to the discussion. TCRT Takeover |
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Wolff and Brown, representing the city, "worked on [the rapid transit issues] for years," said Wolff. "Many cases involving street railway evaluations of the property went to the Minnesota Supreme Court." There were other cases. For example, the TCRT Company issued slips of paper to customers to save and turn in for a refund if the fare increase wasn't approved. But "they were printed on tissue paper so nobody could save them." |
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CDC and OW&D When Control Data was incorporated in 1957, it was a struggling startup company in Bill Norris's garage. That year, Robert Leach was elected to CDC's board of directors, and he served as the company's general counsel until his death in December, 1970. John G. Robertson, who would lead the firm in the largest case of its history, CDC v. IBM, also was named to the CDC board and he, too, served until his death. Robertson, bom of a pioneer legal family in Minnesota, had joined the Oppenheimer law firm in 1949. He served in the Southwest Pacific in World War 11, then attended Macalester College in St. Paul. He encountered the two Donnelly brothers, Stan D., Jr., and David C., while working on his law degree at the University of Minnesota. The friendship between them was instant. CDC v Sperry However, Sperry continued its suit against Control Data. In the mid- 1960s, Robertson, who had considerable trial experience; Robert B. Hawkins, who had recently joined the firm, and Lareau countered a motion against CDC so skillfully that even before the judge announced his decision, Sperry withdrew the motion. In early 1962, a settlement between the two was entered into. Until 1959, the fin-n did not charge CDC any legal fees, and even then, until the company became more successful, fees were held to a minimum. CDC v IBM "The IBM case," said David Donnelly, "was not a law suit ... it was an odyssey." It was an odyssey that lasted until a settlement, favorable to Control Data for an undisclosed amount, was reached in 1972. It marked a new beginning for Oppenheimer. The lawsuit helped propel the modest St. Paul firm into one of the nation's top 100 law firms, create for it an international presence, and launch it into the world of computers with its own computerized database. The contingent that worked on the CDC case included, besides Robertson, Leach and Lareau, associates Robert Hawkins, John Healy, and Leon Goodrich-and at times, virtually all the members of the firm. Ten full-time attorneys, twenty part-time attorneys, and 125 paralegals took part in the research and discovery phase. CDC programmers and analysts developed an enormous database that indexed 150,000 pertinent items and helped Oppenheimer attorneys examine more than 40 million IBM documents. The computer database held "every scrap of paper, every exhibit," in the case, said Benno Wolff. All of this was accompanied by increased recognition for the firm (such as coverage in Newsweek and other national media), and the dubbing of Robertson, Leach, Lareau, and others as "superlawyers." People took notice of the firm that had won a multimillion dollar settlement for its client, and that established Oppenheimer as a "strong litigation firm," according to Lareau. Sadly, John Robertson died suddenly of a heart attack in 1971 at the age of forty-eight, before the IBM case was completed. Oppenheimer attorneys also orchestrated CDC's $750 million acquisition of Commercial Credit, a Baltimore-based finance company, in 1968. There was another outgrowth of the Oppenheimer role as CDC counsel. Control Data had established a reputation for "doing well by doing good," and it had built a plant on Minneapolis' North Side with the express intention of helping underemployed, undereducated, and untrained people get and keep a job. The company later built a plant in St. Paul in the center of a similar urban neighborhood. One of the programs CDC developed provided legal assistance on the myriad of problems employees might encounter that could interfere with their job performance. Oppenheimer cleared the plan with the local bar association and in 1975 embarked upon a program of sending the firm's lawyers into the plant on a regular basis to provide reduced-fee legal counsel to employees, with Control Data paying the bill. According to a 1982 OW&D newsletter, "Among the many enticements dangled before recruits to Oppenheimer's associate ranks is the opportunity to have frequent, one-on-one client contact early on" because of OW&D's involvement in Control Data's Employee's Advisory Resource (EAR) plan. EAR also provided counseling services to CDC employees with a range of problems, including chemical dependency. CDC eventually marketed EAR to other companies. It was at Control Data's instigation, in 1969, that Leo John Harris, an Oppenheimer lawyer, was sent to CDC's European headquarters in Brussels, Belgium, to assist in international legal matters. David McElroy soon joined him, and that same year Oppenheimer established its own practice in Brussels, guided by Swiss attorney Jean Russotto. This was Oppenheimer's first expansion of its practice outside of St. Paul. The firm's relationship with CDC remained close. Richard Lareau was named to the CDC board and Robert Hawkins became the company's vice-president for legal affairs and general counsel in 1974. Oppenheimer was the first step in the careers of many people. Larry Perlman, who left Oppenheimer in 1980 to become general counsel of Control Data, is now chairman and chief executive officer of Ceridian Corporation (formerly CDC). He handled a number of business jobs, including restructuring Commercial Credit Company, restructuring the data storage products business into Imprimis Corporation, and running various business groups. As chief operating officer, and ultimately chief executive officer, he also engineered the spin-off of Control Data Systems (the computer business) and the renaming, in essence reformation, of "old" Control Data into Ceridian Corporation. He is on the board of a number of public and private companies, including K-Mart Corporation and Carlson Companies. Paul Burke, who is chairman, chief executive officer and president of St. Paul-based BMC Industries, began his career at Oppenheimer. After leaving Oppenheimer he joined BMC Industries, an Oppenheimer client, as an associate general counsel. He eventually became general counsel and then moved on to manage one of BMC's operations in Florida. He was promoted to president and chief executive officer at an extremely young age. Richard Moen left Oppenheimer in the beginning of 1987 to join the legal staff of Control Data Corporation and later became general counsel and vice president of Golden Valley Microwave Foods, Inc. When Golden Valley was acquired by ConAgra Corporation, he became an executive vice president for one of the business groups at ConAgra. He is currently an executive vice president and chief administrative officer and treasurer of RDO Equipment Co., a New York Stock Exchange company. John Tunheim, an Oppenheimer associate for a number of years, then went to work with Skip Humphrey as his top administrative assistant in the Minnesota attorney general's office. He is now a federal court judge in St. Paul. Steve Olson practiced law for a number of years in St. Paul, and for a few years in Minneapolis. He left Oppenheimer in the early 1980s to join the legal staff at Control Data Corporation. He currently is the general counsel for Ceridian. Jim Hogg was an Oppenheimer lawyer for several years, after leaving the University of Minnesota Law School as a professor. He left Oppenheimer in the mid- 1970s to join the Control Data legal staff (under Bob Hawkins). He eventually left Control Data to become dean of the William Mitchell College of Law. John Sullivan left Oppenheimer in 1989 to join the legal staff at Cray Research and is currently their general counsel. Douglas Heiner was a partner for a number of years before leaving Oppenheimer in 1996 to become general counsel at Aetrium. He is now president of Symtek, an Aetrium subsidiary in San Diego. Leap of Faith "The best decision Oppenheimer ever made was opening an office in Minneapolis," said Lareau. "The two communities were a little parochial: St. Paul business people didn't go across the river, and Minneapolis didn't know St. Paul existed." Until about 1983-84, the Minneapolis office was still viewed as a "St. Paul law firm with a few lawyers in Minneapolis," said Tom Kane, one of the architects of the expanded firm. Lareau, for example, had for some time been doing work for one of the principals in a major Minneapolis investment firm. When Lareau ran into him in the IDS Tower, the client asked, "What are you doing over here?" Kane, hired by David Donnelly in 1966 as a summer associate (he had been an office services clerk from 1964 to 1966), passed the bar and joined the firm in 1968. He is part of a rich and somewhat intricate history involving Oppenheimer's relationships with the railroads. His father was general counsel for Great Northern Railway and, when Great Northern became Burlington Northern in 1970, he stayed on as general counsel. In time he also was mentor to a young attorney, Don Engle, who eventually became Burlington Northem's senior vice president for Law and Government Affairs. When BN moved its operations to Texas in 1984, Engle began talking about becoming of counsel at Oppenheimer. When OW&D's Chicago office opened, his expertise in transportation law was tapped, and in January, 1987, he was made a full partner in the St. Paul office. In January, 1986, Oppenheimer merged with the Minneapolis firm of Thompson and Klaverkamp. Klaverkamp brought to the merged firm fifteen attorneys and a strong client base in commercial real estate financing. Thompson and Klaverkamp, for its part, wanted to disengage from increasing management and administration responsibilities, and growing concern over taking on new business while still serving existing clients. As Benno Wolff said in something of an understatement, the Minneapolis office has "done really well." Now located on the thirty-first to thirty-sixth floors of the Plaza VII Building on Seventh Street, it is the biggest of the Oppenheimer law offices. Other changes were in the wind by 1979 when it was clear that Control Data was lessening its dependence on the Oppenheimer firm. By mid- 1975, CDC had decided to shut down its Brussels operations. Only about four lawyers were left in Brussels, but OW&D decided to maintain that office even though CDC was reducing its economic support. Years of Growth An increasing number of women were graduating from law school and joining law firms. Today, Beth Culp is one of Oppenheimer's most senior women attorneys. The two biggest areas of change Culp has seen since she started at Oppenheimer have been its "studied effort at new growth," and its active recruitment of women as associates. In the early 1980s, approximately 20 percent of the law school graduates were women; in the 1990s the number of women graduating from law school often has exceeded the number of men graduatin- from law school. Culp, who joined the firm as an associate in 1984, became a partner in 1991. "Women of my generation had no role models," said Culp, who is married and has children. "Today, women may have more role models but many still struggle with the demands of private practice because they are frequently the primary caretakers in the family. As a result, law firms, including our firm, have not always been able to retain these women with multiple responsibilities. Women attorneys at Oppenheimer, however, have been fortunate to have influential male lawyers who mentored women in entrepreneurial skills and in their vision of their practice."
Particularly pertinent were a dilution of "brand loyalty" to a single firm, as companies began to hire in-house counsel, and an increasingly global economy. Back in the old days, the firm consisted of five partners, six associates, five secretaries, a bookkeeper, a receptionist, and a clerk/messenger. As of 1996, there were ninety-nine partners, more than 100 associates, twenty-three of counsel, forty paralegals, 154 legal secretaries, and more than 100 support staff employees. Oppenheimer Wolff & Donnelly today offers an interesting look at how a major law firm is organized in the late twentieth century, as well as the fits-andstarts of how it arrived at that organization during the increasingly complex 1980s and early 1990s. The simple and informal structure that supported the lawyers years ago would have collapsed long ago-taking the firm with it. "The lack of effective management ... is one of the top three defining characteristics associated with law firms that have disintegrated," said Larry Williams, chief operating officer since 1994. "The marketplace for legal services is changing pretty significantly. We've gone from a setter's market to a buyer's market." Something of an "inversion" has taken place. Historically, "the lawyer would decide the price, the strategy, and define the quality of the work product . . . Increasingly, now, the clients decide what they're willing to pay; they want to weigh in on strategy, and decide what a quality work product is." These and other changes required a stronger, more complicated support structure. In 1973, when Oppenheimer opened its Minneapolis office, there were no titles and no real delegated management responsibility other than the Executive Committee, the equivalent of a board of directors. The committee managed all aspects of the firm, from deciding on the color of the wallpaper to establishing compensation. In addition, a long-standing relationship was no longer enough to keep a client, and most lawyers in the fin-n were at sea in the arena of marketing and client development. At the same time, there was a dramatic rise in litigation. "For all intents and purposes," said Stephen (Pete) Peterson, chief financial officer, "a law firm is no different than any other business. We have receivables to collect, inventory to bill to clients, assets to protect, and personnel issues. We have 650-plus employees, so we're a substantial business." There are, however, differences in management between most corporations and Oppenheimer where the partners are the ultimate authority under a one-partnet, one-vote principle. They elect the Policy Committee (the successor to the Executive Committee) and the chief executive officer. The most junior of partners have an equal say with the senior partners who control the most business and have the highest incomes, said Levenberg. It is unusual, and "has been the hallmark of this firm for a long time." Its democratic nature is the firm's strength, he said. "It leads to a consensus of values, purpose, focus, and inclusiveness. Great law firms are made in part by partners remaining entrepreneurial, feeling and acting like owners." On the other hand, it does mean a somewhat slower-moving organization. Although the chief executive officer and the Policy Committee can make most of the decisions, when a firm-rattling decision must be made-such as whether to admit a new partner, merge with another firm, or open an office in another part of the world-the issue is placed for a vote by all the partners. It also needs to be remembered that, "in a business our size, there are many decisions that need to be made" on a day-today basis, said Michael Bleck, chief executive officer. There are fourteen practice groups with a person in charge of managing each one; a lawyer is responsible for managing each of the twelve offices. Although the firm is divided. organizationally, into the legal side and the non-legal or support staff, the framework links the two sides through the Policy Committee, on which the chief operating officer sits-and votes. Stab at Structure Strategic Planning Units (SPUS) emerged out of talks that stemmed from a planning conference held in the fall of 1982, as the initial attempt to structure the firm more effectively. OW&D was organized into ten SPUs that included Banking and Financial Institutions, Corporate Finance, Professional Malpractice, and so on. Members of each unit were to meet on a regular basis to develop ways to increase and broaden each group's practice and to complete a planning guide. Strategic Planning Units were a good beginning, but they were too small to be effective. In 1985, the firm invited several industrial psychologists to its annual fall retreat to direct discussions about where the firm would be in the 1990s. Out of this came a group called the 1990s Committee. The committee proposed a number of changes, including:
Tom Kane was elected the first chief executive Officer, and he served two three-year terms, Paul Boyke was named the first chief operating officer in early 1986. A certified public accountant with a master's in business administration, he had held financial management posts in the medical industry. The five departments "were designed to respond directly to concerns raised by the 1990s Committee, such as the need for more effective marketing and client development, providing a structure that would allow lawyers to work together, and recruitinnew lawyers," Kane wrote in a 1988 firm newsletter article. The department concept worked for a while, said Levenberg. "I was the first chair of the largest department, the Corporate Department, but then it became obvious that the departments were too big. At one time, I had seventy timekeepers (partners, associates, and paralegals) reporting to me. It was impossible. The range of what they did was so different. The people who practice in (a particular area) need control ... to manage and plan and budget." In 1995, the firm evolved into its current practice group structure. Each group has a chair who is responsible for the strategic development of its practice area, and the attorneys, paralegals, and legal secretaries within the group. Many groups practice in new fields that have developed in response to client needs. As Levenberg pointed out, "Had we not developed environmental expertise and practice, we would have lost all that business when government and social forces began to establish regulations on how to treat the environment." When Levenberg joined the firm, he said, "nobody was giving a thought to it." (Other committees, such as an Ethics Committee, Space Planning Committee, and Pension Committee, provide additional management functions.) Ateam commitment allows attorneys across the firm to pool their skills and experience in serving specific clients or industries. Oppenheimer lawyers now practice in four industry groups: Health Law, Insurance, Medical Devices, and Transportation, and in ten practice groups: Benefits, ESOPs and Taxes; Business Litigation; Commercial Finance and Real Estate; Commercial Law, Banking and Bankruptcy; Corporate Finance and Transactions; Environmental; Intellectual Property; International; Labor and Employment; and Product Liability. With the emphasis on cutting costs, it is not surprising that one of the fastestgrowing professions in the 1990s has been that of paralegals or legal assistants, according to the Minnesota Department of Jobs and Training. In a profession that is only some twenty years old, paralegals are becoming increasingly common as law firms, including Oppenheimer, search for ways to be more efficient and keep client costs down. Today, a number of schools offer paralegal training and a professional society provides information, training, and support. The paralegal industry mirrors the law profession in its expansion and in its increasing complexity and specialization. Paralegals craft pleadings, help prepare the lawyer, keep track of depositions, and do much of an attomey's administrative work. For some, a paralegal job may be an end in itself; for others a step toward full-fledged status as a lawyer. For a beginner, paralegal work provides first-hand experience, often while attending school. For a law firm, a paralegal provides lower-cost routine legal services. Since the 1970s when OW&D decided to keep its European presence at the time Control Data shut down its Brussels operations, Oppenheimer has established offices in Paris, Geneva,Washington, D. C., New York, Chicago, and Detroit, in addition to St. Paul and Minneapolis. On January 1, 1997, the firm merged with Poms, Smith, Lande and Rose, a Los Angeles-based intellectual property firm with additional offices in Irvine and Silicon Valley. "The merger positions Oppenheimer to encompass our clients' growing demand for intellectural property solutions," observed Michael Bleck. Other offices outside the Twin Cities include: Brussels New York Chicago Washington, D.C. Paris Detroit |
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Lawyerly functions are supported by myriad staff, the largest number of which are legal secretaries who are critical for the lawyers in working with Oppenheimer's clients. With about eighteen people, OW&D's Financial Group is its biggest staff function, handling payroll, general ledger, accounts payable, billings, and the firm's retirement plan. Lawyers, as in the old days, still do their own billings but now work through a monthly memo the Accounting Department sends to each lawyer who amends and approves it. Financial statements go to all offices, and converting Belgian and French francs to American dollars adds a challenge unknown fifty years ago. Before 1979 Oppenheimer simply compiled its financial information and sent it to a third party for processing. Then the firm acquired an IBM 3/34 to process the information directly. A word processing department also was established at about this time, using stand-alone CPTequipment. When Mark Thuston, now head of the Information Services Group was hired in 1981, his job was to assist with an inventory of the paper files, help set up electronic databases, connect them and program the system for searches and sorts of databases. He soon was placed in charge of the financial system. Meanwhile, the secretaries were slowly advancing from IBM Selectrics to Xerox Memory Writers. When the revolution" set in, Oppenheimer, along with virtually every other business, had to try to hit a moving target, figuring out its Information Systems in the midst of unparalleled technological changes. Two such changes in 1987 offered an opportunity to explore networks and address cabling. That year the St. Paul office was remodeled and the Minneapolis office was moved from the IDS Tower to the Plaza VII building on Seventh Street between Nicollet and Hennepin. .'By 1989," Thuston said, "we had 500 PCs,
file servers, networks linking Minneapolis and St. Paul, and a wide area
network (WAN) from here to Chicago." |
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Computers were no longer on the periphery
but at the very heart of the firm. Most of the lawyers had computers on
their desks, although some at first resisted, not seeing themselves as
entering data or needing keyboard skills. E-mail drove home the concept
of a computer on every desk, Thuston said, "because that meant
attorneys communicating with other attorneys. If one of your partners is
sending you e-mail, you have to be able to respond." Although some
attorneys still had their secretaries send their email, they gradually
found that it was easier to get on the computer themselves. By 1990, 80
percent of the people were using the network. |
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Because of computers, the library is quieter these days. Instead of attorneys dictating research into a tape recorder, there is the. clacking of computer keys and the ringing of phones. Instead of attomeys pulling law books off the shelves, they often are squirreled away in their offices, seeking out information on their own PCs. In earlier years, said Gretchen Haase, who became the firm's librarian in 1977, " there were a lot of bodies in the library because that is where the books were." There was no computerized legal research. Haase had been hired in part because of her experience with computer searches as librarian for a New York advertising agency. At Oppenheimer, the library was second to the Financial Group in acquiring computers. Online legal services such as Lexis and Westlaw and nonlegal services such as Dialog, a general information service, had sprung up in the late 1970s and early 1980s. Today the library staff has access to the Internet, library catalogues, InfoTrac (an online magazine index), government bulletin boards, and other commercial databases. One of Haase's favorite historical collections holds old Minnesota laws dating back to territorial times. Training on a system once required days instead of mere hours, as is usually the case today, and part of Haase'sj'ob involved teaching the attorneys to conduct searches. As PCs became available, Haase's department, working with a committee of computer folks and attorneys, developed a network for the firm. Where once the response to computers mixed awe with discomfort, growing numbers of attorneys with years of familiarity with computers replaced discomfort with casualness. Let Them Know As in medicine, advertising was considered unethical throughout the legal world, but in 1977 the United States Supreme Court ruled that attorneys could advertise. Oppenheimer hired its first marketing director in 1987 when only a handful of marketing people were working in law firms. (Today there are about 1,400.) Marketing then included handling the media, working with the firm's advertising agency, conducting marketing research, creating brochures, producing an in-house newsletter, and training lawyers in marketing techniques. Katherine Wilson, now OW&D's director of client services, joined Oppenheimer in 1992 because she considered it an innovative law firm. "A major change in law firm marketing," she said, "has moved them away from advertising and brochures to focusing on clients directing what they want from their legal service providers." The questions always before Wilson and her staff are: How do we make ourselves more user-friendly to clients? How do we communicate our capabilities to clients? How can we add more value to what we offer a client? How can we use technology in more innovative and creative ways to meet clients' needs? Wilson believes that it helps to answer these questions through client interviews and surveys and through inviting them to be guest speakers at internal attorney meetings and retreats.
"When I began to practice law," Jim Oppenheimer recalled, "it was a lifetime job. You stayed with your firm. There was no thought of leaving." It also was an "up or out" system. An attorney was hired as an associate, then made senior associate, then, in seven years, partner. An attorney who did not make partner in seven years was out of the firm. However, many Americans view work differently than they once did. Not every attorney wants to make partner, if it means working twenty hours a day. Surveys show that if they have a choice, a majority of workers in the 1990s prefer more time and a life with fewer pressures to more money. The entry of great numbers of women into professional fields brought another set of values when many of them wanted a family as well as a career. As the idea of more flexibility invaded the workplace, Oppenheimer initiated changes that offered more choices for the firm, its attorneys and employees. "We have three discernible levels of partner with much different levels of responsibilities," as a result of some recent organizational changes, said Michael Bieck. "We used to have only the equity partner, but in 1995 we created several new partnership tiers." Now a lawyer might be brought into the firm as an income partner, a contract partner, or an equity partner who is responsible for a certain level of client relationships and business. "Talented lawyers can work hard in terms of hours, but if they don't have clients, they can't be an equity partner," he said. A contract partner has specialized skills and is hired on a temporary basis. There also is of counsel status, traditionally reserved for lawyers in semiretirement who want to resign their partnership but remain with the firm. Occasionally the of counsel status has been used to bring in an older attorney who wants to continue practicing but on a more limited scale. This was the case when Stan D. Donnelly became Oppenheimer's first of counsel. Another current cultural shift involves diversity. After the end of World War 11, Gorden Shepard remembered, a few women lawyers were hired, usually to work on estates and probate, but there was a problem, he said. "In those days, a client didn't want to be told what to do by a woman." However, thirty years later, as women and minorities began graduating from law schools, Oppenheimer began hiring them. Today, clients not only want to, but demand to, work with women attorneys, as well as attorneys of color. The future looks much like the present, only more so, at the Oppenheimer firm. Change and adaptation to change are the keys, said Michael Bieck and Larry Williams. Both anticipate more unfolding, deepening, and broadening of present trends: increasing globalization, a continuing search for ways to cut costs, and an increasingly sophisticated technology. "The most significant transition for the profession, the globalization of the business world, isn't confined to the legal world," Bieck said. "It is likely that much of our growth will be outside the Twin Cities. We've been in Brussels for more than twenty-five years and only one other United States-based law firm has as much presence there as we do." Another ongoing change is technology, which is being applied not just to administrative work but also to the practice of law. Beginning with CDC v. IBM more than thirty years ago, Oppenheimer's people have been creating databases for specific assignments and cases. Technology also can help solve the question of how to allocate resources. "We're challenging the model," Williams said. "Let's not look inside for new ideas. We need to look around us, because that's what other businesses have to do. That will have more to do with shaping our future than anything else. What do clients want, where are they going, do we understand their problems?" Oppenheimer Wolff & Donnelly today, with its size, specialization, and diversity, and its far-flung and technology winged enterprises, is a different law firm from the one Will Oppenheimer formed in the early twentieth century, but its men and women are still walking in "Mr. O's" footsteps, following his early vision of an innovative, business-oriented law firm for St. Paul. Virginia L. Martin is a freelance writer and the author of two other articles for Ramsey County History: a history of Giesen's Costumers, which appeared in the Winter, 1994, issue and a history of the St. Paul Friends of the Libra , published in the Summer, 1995, issue. |
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